Showing posts with label vitamin butter. Show all posts
Showing posts with label vitamin butter. Show all posts

Thursday, February 17, 2011

Butter Dreams

The recent revelation by "This American Life" of the famed Coca-Cola formula brought back a lot of memories. Namely, that of my erstwhile entrepreneurial dream of creating VitaminButter.™

That's right! Butter with 100% of your daily vitamin requirements. It would be like eating Total™ cereal, without the flaky, dry crumbs in your mouth.

But the dream ran into a few potholes on the highway to success.

First, the vitamins were not stable when baked. They degenerated and created a chemical reaction similar to that of Coca-Cola dissolving a human tooth in a glass over time. So cakes baked with my VitaminButter™ prototypes ending up dissolving overnight. They literally ate themselves, leaving a faint whiff of sulfur in the process.

Then there was the problem with the aftertaste of the butter in its oleaginous form. It didn't bother me--at all!--but some people described it in scatological terms, which scared off my investors.


Finally, I didn't realize that condensing the essence of cow liver and heart into fat soluble butter would also condense the smell. All I could think of was the anti-aging properties of CoQ - 10 found in cow hearts and the skin softening Vitamins A and D in liver. I know. It's like "earth to Larry." I mean duh! Of course fat holds flavor too. But I had my eyes on the prize. And the blender filled with offal.

 Here's a recipe (I'm not saying it's the exact recipe, but it gives you a good idea of what I was working with):

1 stick butter
1 cow liver
1 cow heart


In its spray-form, VitaminButter™ was a thing of beauty. If you think Organic Canola Oil Pam™ tastes good, you have no idea how wonderful organic-truffle-with-a-touch-of-cracked-black-pepper-plus-tripe spray VitaminButter™ can be.

But unfortunately, in order to get 100% of your daily vitamins in its spray form, you needed to eat three cans full. Which unfortunately accounted for 7556% of the daily recommended intake of cholesterol.

At this point, I almost--almost--succumbed to despair. My wife (now ex-wife) suggested I find a different marketing tact. "Maybe you can package it with a DVD of Last Tango in Paris and call it a set," she said. "Or else Deliverance."

(But alas, distribution rights to the films proved beyond my budgetary constraints.)

See sometimes the Universe tries to tell us stuff. Like that I was destined for bigger things than butter.  If I'd succeeded, then how would I have had time to be a famous author? I'd be at home, boiling cow livers. Now I'm a Greyhound Road Rewards top tier member. And I've helped people all over the country find vitamins for their souls. 

Daily Affirmation: Thank you, Universe, for not limiting my talent to butter.